Business News


Raymond’s Dec-Tech Flooring Marks 30 Years of Family Ownership
By Leslie O’Donnell   2-14-18

The year 2018 marks the 30th anniversary of the opening of Dec-Tech, a flooring company in Raymond founded by Paul Caulfield and currently owned and operated by his daughter, Amy Webb.

Not many businesses these days remain in the same family for decades, but Dec-Tech is going strong and is in the midst of its first major remodel.

Webb, who lives in Manchester, said her late father started the business out of his home garage but soon moved it to its current location on Raymond’s Freetown Road. She bought the business from her father about five years ago.

Webb originally had no interest in flooring. “I didn’t grow up working in the business,” she said, noting it was just something her father did. “Before I walked in the door that first day, I knew nothing about flooring.” But her father wanted to retire, and at age 21, she decided to give it a try.

Adding to the idea of a family business, Webb’s older brother, Jason Caulfield, is an installer for the company. “People ask him if he minds answering to his younger sister and he says, ‘no, she has all the headaches,’” Webb said with a laugh.

These days, Dec-Tech has 12 installers on payroll, and Webb has an assistant. She does everything else.

“If you walk on it, we do it,” Webb said of the company’s offerings. “We do all kinds of flooring, from tile to wood to carpet, both commercial and residential.

“And we do free estimates,” she added, noting she will visit a prospective customer’s  home or business to offer a recommendation.

 

Dec Tech Flooring

 

Webb does most of the design work and the more technical work. “The biggest thing I pride myself on is that this has been a family business for 30 years, and 85 percent of our business is return or referral customers,” she said.  “We pride ourselves on quality. We want to make people’s houses their home, something they love.”

Webb finds that every day brings something different. “There’s a lot of on-site problem solving, especially in remodels,” she said. “It’s anything but straightforward. Every home and every person is different, so there’s a lot of customizing.”

And she is particularly pleased that most of her customers are either repeats or referrals. “I don’t know if there are many houses or businesses we haven’t done,” she said.

Through the decades, tastes change, and what is trendy right now may well be different than what is in favor next season. “We go through everyone putting in hardwood floors, then everyone going back to carpet,” Webb said. “The big thing right now is luxury vinyl tile – LVT – which looks like wood. But every day, my carpet van leaves the warehouse on Route 156, even while other stores may not be selling much carpet. And right now, gray is a very popular color.”

A lot of her work is with developers, putting in floor covering in houses in new developments. “We do a lot of new construction,” she said.

Now it’s time to freshen up the showroom to reflect current styles and products.  “We’re putting down all new, current flooring,” she said. “It’s been 30 years, and it’s time for a facelift.”

Dec-Tech closed for a week in mid-February for remodeling, and Webb plans a big 30th anniversary celebration in the fall. That event is still in the planning stage.

And the business name? It’s a shortened version of Decorating Technicians, her father’s original idea.

Visit Dec-Tech at 10 Freetown Road in Raymond. Business hours are Tuesdays through Fridays from 8 a.m. to 5 p.m., and Saturdays from 9 a.m. to 2 p.m.,

Call 895-0126 or email Amy Webb at Amy@dectechflooring.com.

 

 

 

 

 

 

 

 

 

 

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